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P
lanning and Developing Messages
 tablect.gif (11286 bytes) Chapter 3 discusses the Communication- by-Objectives (CBO) approach, a whole-into-parts method that provides a framework for developing effective messages.   Select a topic to access additional online resources.
Success Tip

Success Tips

1.  Receiver Focus
2.  Familiar Words
3.  Business Cards 
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TextLinks

1.  Visualizing an        Audience
2.  Idea-Generating Tips
3.  More Idea-Generating Tips 
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INTERNET@A.GLANCE

Internet Jargon
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Global Outlook

Tips for Mexico
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Activities

1. Internet Jargon
2. Keyword Searches     
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Ethics in Action

1. Just A Game
2. Reading Between the
     Lines 
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