![]() Persuasive Messages |
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Chapter 7 applies the Communication-by- Objectives approach and the persuasive strategy AIDA to persuasive messages. Select a topic to access additional online resources. | ||
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Success Tips |
1. Writer's Block 2. Sales Messages 3. Fax Design New! |
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TextLinks |
Attention-Getting Tips | |
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INTERNET@A.GLANCE |
1. Over-the-Phone-
Interpreter 2. Persuasive Messages New! |
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Global Outlook |
1. Multinational Caller
Tips 2. Same Word- -Different Meaning |
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Activities |
1. Persuasive Message Openings 2. Persuasive Messages New! |
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Ethics in Action |
1. Expense Exaggeration 2. Selling Your Soul New! |
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