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Persuasive Messages
 tablect.gif (11286 bytes) Chapter 7 applies the Communication-by- Objectives approach and the persuasive strategy AIDA to persuasive messages.   Select a topic to access additional online resources.
Success Tip

Success Tips

1.  Writer's Block
2.  Sales Messages
3.  Fax Design 
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TextLinks

Attention-Getting Tips
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INTERNET@A.GLANCE

1.  Over-the-Phone- Interpreter
2.  Persuasive Messages 
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Global Outlook

1.  Multinational Caller Tips
2.  Same Word- -Different Meaning
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Activities

1. Persuasive Message Openings
2. Persuasive  Messages 
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Ethics in Action

1.  Expense Exaggeration
2.  Selling Your Soul 
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