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The TextLinks feature provides updates and supplements for textual information and activities.  Page references for Effective Communication for Colleges, 8th Edition, are given in parentheses for all TextLinks.


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Communication and Electronic Technology

TextLink 1.1  Regional Words  (page 6)

Some words may differ as you move from one region to another.

jimmies Bostonians call the chocolate sprinkles on ice cream "jimmies."
nabs Peanut-butter-filled cracker sandwiches are referred to as "nabs" in Mississippi. Some believe that the name is derived from Nabisco, the manufacturer of such a product.
bubbler Milwaukee residents refer to a "bubbler," not a water fountain.
flapjacks Pancakes are called "flapjacks" in some parts of the country.


TextLink 1.2  Listening (page 8)

Ask yourself these two questions: 

1. Do I interrupt before others have finished talking? 

2. While someone else is talking, am I thinking about how I’ll reply? 

If you reply "yes" to either or both of these questions, review the guidelines for developing listening skills on page 8 of Effective Communication for Colleges, 8th Edition.


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Qualities of Effective Messages

TextLink 2.1  Gender-Free Terms (page 33)

Review the information about non-sexist language provided by Purdue University Online Writing Lab at the following location: http://owl.english.purdue.edu/handouts/general/gl_nonsex.html

Identify the approaches that you can use to avoid gender-biased terms in your messages. 

TextLink 2.2  Unnecessary Words  (page 39)

Go to http://www.idbsu.edu/english/cguilfor/paradigm/revision.htm - Review pages 10 through 12 under the heading, "Tightening." Compare this information with the suggestions given on page 39 in Effective Communication for Colleges, 8th Edition, under the heading, "Eliminate Unnecessary Words." 

TextLink  2.3  Correct Words or Phrases  (page 48)

On pages 1 through 3 of the following URL, review "Parallel Structure," and compare this information with the section "Select Correct Words or Phrases" on page 48 of Effective Communication for Colleges, 8th Edition: http://owl.english.purdue.edu/Files/68.html


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Planning and Developing Messages

TextLink 3.1 Visualizing An Audience  (page 66)

Visualizing your audience is the second step of the CBO approach. Consider these methods to help you learn more about your audience. 

Ask managers and employees separately to answer, "Who is our customer?" The answers may tell how clearly your organization understands its audience. 

Ask employees, "What does our organization sell?" Ask customers, "What do you really buy?" If the employees think they sell only products and the customers talk about buying benefits, your organization may need to change its way of thinking. 

Adapted from Customer-Centered Growth: Five Proven Strategies for Building Competitive Advantage by Richard Whitely and Diane Hessan. 

TextLink 3.2  Idea-Generating Tips  (page 67)

The intent of brainstorming is to encourage the flow of ideas whether you are brainstorming alone or with others.. 

  • If you are marketing a product or service, try starting the thought process with an unusual but relevant question. Examples: "What do your feet like best about a pair of shoes?" "When you were eight, what was your favorite color?"
  • Move around as you think. Sometimes movement itself generates ideas.
  • Create a positive, relaxed atmosphere. Casual clothing and comfortable furniture generally create a sense of freedom.
  • Initially, keep all ideas. Generate now; sort later.

Textlink 3.3  More Idea-Generating Tips (page 67)

"Talk to yourself" aloud and jot down the ideas that you generate.   Review the ideas later for relevancy. 


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Document Preparation

TextLink 4.1  Letter Parts  (page 92)

Compare the identified letter parts on pages 92 through 102 in Effective Communication for Colleges, 8th Edition, with descriptions in other sources, including electronic references. You can locate one reference with the following URL:  http://www.austin2.cc.tx.us/lrs/wr_bus.htm

TextLink 4.2   ZIP Codes (page 109)

You can locate ZIP Codes for individuals, businesses, or cities through an online search with the following URL:  http://www.town-usa.com/search.html

TextLink 4.3  Address Formats  (page 109)

Review address formats, including military addresses, that are recommended by the U.S. Postal Service's online reference at the following site: http://www.mymaillist.com/mailtips/formats.htm

TextLink 4.4  Memorandums (pages 111 through 113)

OWL, the Online Writing Lab at Purdue University, has over 100 documents available for you. Do a search for memo writing with the following URL: http://owl.english.purdue.edu/searchit.html

TextLink 4.5  Printed Document Formats (pages 91 through 113)

In work settings, you have six printed document formats: letter, memorandum, formal document, brochure, advertisement, and article. Selecting the most appropriate format for a message is often a difficult decision; locate and review a comparison of these formats at the following URL: http://www.nmt.edu/~cpc/TW/formats.html

TextLink 4.6 International Envelope Addresses (page 109)

Even though South Korea calls itself the Republic of Korea, postage stamps are marked Korea. The U.S. Postal Service prefers that you write Rep of Korea in addresses in order to distinguish South Korea from North Korea. North Korea calls itself the "People’s Democratic Republic of Korea" and receives limited international mail.

Locate and review additional postal information about Korea at the following URL:


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Good News and Neutral News Messages

TextLink 5.1 Effective Letters  (page 141)

Locate and review an online document, "10 Easy Ways To Write More Effective Letters," with the following URL: http://www.smartbiz.com/sbs/arts/dir5.htm

TextLink 5.2 Letters To Washington (page 160--Exercise 5-9)

As you plan your message for Exercise 5-9, review online articles that explain how to write effective letters to Congress. For one electronic reference, go to: http://www.lcu.edu/letters.htm


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Bad News Messages

TextLink 6.1  Active Voice vs. Passive Voice  (page 167)

Go to http://owl.english.purdue.edu/ and use the SEARCH feature. Input keywords such as accentuating the positives. Compare the information with the material on page 167 in Effective Communication for Colleges, 8th Edition

TextLink 6.2 Negative vs. Positive Statements (page 180--Exercise 6-2)

Locate additional exercises related to revising negative statements to positive statements through an online search with keywords such as rewriting negative sentences.


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Persuasive Messages

TextLink 7.1 Attention-Getting Tips  (page 189)

Use three ways to encourage a receiver to "read on." 

1.  Open with benefits--tell the receiver what he or she will get. 

     Persuade someone to pay tuition for a one-week workshop. 
     Your vocabulary will increase 25% by the end of this week-long workshop! 

 2.  Make a startling announcement. 

     Persuade receivers to participate in an expensive fund-raising dinner.

     Where fine art begins with the finer things in life...

 3.  Begin with a relevant quotation or proverb. 


     Persuade receivers to visit a bookstore.

    "Book lovers never go to bed alone." Anonymous


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Employment Messages

TextLink 8.1 Online Career Address (page 225)

For job and career information, visit: http://www.careermosaic.com/cm/home.html

TextLink 8.2  Interview Questions (page 250)

When an interviewer says, "Tell me about yourself," consider telling about specific instances when you positively resolved a difficult situation. For example, to demonstrate your ability to "think on your feet," tell what steps you took to calm an irate customer who believed he had been sold faulty merchandise. 


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Reports in the Workplace

TextLink 9.1  Internet Citations  (page 288)

Use the following URL as one source for referencing Internet citations:  http://www.columbia.edu/acis/bartleby/strunk/index.html

You will find a variety of links that address researching and writing.  Visit two sites and record the addressees and summarize your findings at these sites. 

TextLink 9.2  Cleaning up Your Speech (page 310)

Have a friend listen to your speech and count how many times you say "uh," "um," and other similar sounds or phrases. Drop the sounds completely or replace them with relevant words. Continue practicing until you have replaced or eliminated these useless, annoying expressions. 

TextLink 9.3  The Report Objective (page 277)

To help you determine your report objective, complete this sentence: 

When I am through giving my report, I want my receivers to 

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